Soul Foods
Source Produce & Food Experiences
ROLE
GRAPHIC DESIGNER
BRANDING
VISUAL IDENTITY
BRAND STRATEGY
We believe in reconnection and noursihing relationships. Starting with the one to our food. We want for everybody to have access to products and knwoledge that nurtures their connection to their own source.
BRAND PREMISE
OFFERING
A brand that provides soulful experiences around food & organic produce that nurtures the relationship with our minds and bodies.
Cook-it yourself experiences, organic farm-to-table products and knowledge to connect and share with your people.
ARCHETYPE
HORTICULTURE ENTHUSIASTS
28-38 years old
CHALLENGE
The target audience is tired of products that use wellness/organic stamps as a selling strategy based on current trends.
Based on the target audience the photography and art direction is crafted towards minimal clean aesthetic with imagery that elevates the values behind the brand and it’s premise of intentionallity.
To consume authentic experiences not only based on trends and fashion. Create meaningful connections with like-minded people.
GOALS
The brand voice and personality was tailored towards an honest, intuitive & kind tone, creating a synergy with hand-drawn elements to highlight these aspects.
The color palette is a direct reference to earth, water and bright elements in nature that are a result of the delicate balance between all of its parts.
MORE PROJECTS
UX/UI
BRANDING | WEB DESIGN
VISUAL DESIGN
