Dongbu Eco. Plasticos
Re-purposing the future of plastic waste; lasting sustainable solutions.
ROLE
BRAND DESIGNER
BRANDING
VISUAL IDENTITY
ART DIRECTION
We believe in reconnection and noursihing relationships. Starting with the one to our food. We want for everybody to have access to products and knwoledge that nurtures their connection to their own source.
BRAND PREMISE
WEB DESIGN
Re-design their 10 year old logo and create a visual system to apply in stationary and digital assets
CHALLENGE
Create a brand that confers a sens of responsibility, expertise and maturity around sustainable plastic products.
GOALS
BRAND STRATEGY
VISUAL RESEARCH
Re-design their 10 year old logo and create a visual system to apply in stationary and digital assets
BRAND PYRAMID
Based on the main values & personality of the brand
Create a brand that confers a sense of responsibility, expertise and maturity around sustainable plastic products.
MAIN GOAL
PROCESS
LOGO RE-DESIGN
DIGITAL MEDIA
VISUAL IDENTITY
PRODUCT TAGS
CATALOGUE
ICONS
WEB PAGE
The brand voice and personality was tailored towards an honest, intuitive & kind tone, creating a synergy with hand-drawn elements to highlight these aspects.
The color palette is a direct reference to earth, water and bright elements in nature that are a result of the delicate balance between all of its parts.
MORE PROJECTS
UX/UI
BRANDING
VISUAL DESIGN
