Antología algunas cosas importantes
by LECA
A series of objects and products that convay to a way of living based on the small pleasures of life, and contemplation of what is valuable in our life.
A space for reflection around our lives after the pandemic and what are our current values.
overview
As co-founder & communication director of the brand I took on different tasks:
Role
Concept & Ideation
Visual Communication
Art Direction
Based on LECA'S central concept and branding, we took this opportunity to create a set of pieces and objects that would represent our philosophy as a brand and as humans on the path of creating after the pandemic.
¨Totem¨
The starting piece; a visual journey into the central concept, process, and analysis. This is a physical piece with graphic printed elements, digital content & lighting source.
The main idea was to appoint to a new way of living by highlighting the small details in the ordinary, living more slowly and consciously through a set of moments that are captured by each piece.
“Bird Feeder”
Maple hard wood easel with brass details.
Solid brass bird feeder.
Oil over canvas painting.